Growth of GPS tracking in India

Posted on Saturday, May 28th, 2016 By Soorej Warrier

GPS tracking in India is at an initial stage but is growing rapidly owing to an increased use of technology across various sectors.

Recently, India with the launching of IRNSS-1G known as Navic (India’s seventh navigation satellite) entered an exclusive club of five nations that have their own satellite navigation and positioning system.

It’s just a matter of time that the Navic system can also be used for civilian navigation — aircraft, ships, railways and other civilian applications include mapping, and vehicle and fleet management.

Kerala State Initiative on Vehicle Tracking

Meanwhile the initiative, by Kerala State Motor Vehicle Dept. (KMVD), viz., Empanelment of Vehicle Tracking Units (VTU) for Public Transport Vehicles in Kerala to profile GPS vehicle tracking units is well underway, and the project would soon require every public transport vehicles plied in Kerala State to be equipped with a GPS tracking system in a phased manner.

Similar government initiatives in other states of India would soon profile over many suppliers of GPS vehicle tracking units (VTU) and consumer telematics solutions.

And pretty recently Indian Railways have also made an announcement that the trains may get real-time GPS tracking system soon.

Price vs. Quality

Although the number of vehicles equipped with a subscription-based tracking solution will increase manifold in India, an emphasis on low price had an effect on the market and deterred the quick growth of telematics solutions.

Indian customers are very price-conscious, period.

Many fleet owners in India have been fooled by many “fly-by-night” companies eager to make a fast buck. They imported and sold the cheapest possible products, often from China, that did not work well and often simply broke down.

These vendors offer cheesy platforms that do not solve real fleet operational challenges.

We’ve heard of horror stories of the types (GPS tracking service providers) who wooed fleet owners with low prices, made a sale at a low price and then disappeared.

To counter the lingering effects of these experiences we at AVLView, are committed to creating value for our clients. It means we guarantee business endurance, and assure our customers that we are here for the long haul.

Concepts to consider while opting for GPS tracking in India

As a fleet owner in India, if you are only seeking to see dots simply on a map within GPS tracking software, the least expensive solution may be the route you want to take. If you are looking to get the most from your GPS tracking provider, you should invest in a solution that can help you squeeze the maximum ROI.

The advantages of choosing a GPS tracking system with fleet automation greatly exceed the costs savings from selecting a cheaper version with very basic features. Quality GPS tracking is something that should be looked at as an investment that creates value and not a simple and inexpensive solution.

It should not be the initial costs of the software that you worry about, but the opportunity cost.

Take note of these three essential points while choosing the right GPS tracking in India;

1. Buy a Robust GPS vehicle tracking device (preferably Ruptela or Teltonika);

2. A well-developed vehicle tracking platform that can resolve your fleet operational issues; remember, just tracking the vehicle is not enough; the platform should use that information to help you automate your fleet and cut operational cost.

3. An excellent customer service staff.

Apply these essentials to your GPS tracking buying process and you will be well on your way to making the right decision to take full control of your fleet.

While underlining the fact that GPS tracking is yet to be made compulsory by law enforcement authorities in India, the need for GPS monitoring system is on the rise with vehicle owners who tend to push for more control over their fleet operation.

Many logistics and transportation organizations have already adopted this technology to build up a safer base for assets, drivers, and vehicles. Vehicle recovery statistics are much higher when vehicles are equipped with GPS tracking devices.